Brand of the month

In this month's Blog post we take a closer look at the wonderful range of skin care by Skin Naturalé.

Q&A with Skin Naturalé founder Lynn Ross

Tell us a bit about the Skin Naturalé story?

The journey started with my personal experience trying to find suitable natural and organic products for sensitive skin that is safe for use on the whole family. I was looking for alternative to pure botanical extracts generally found in natural products.

How were brands me. ™ and earth & body discovered?

me.™ by skin naturalé is a unique, complete face care range specifically formulated for men and women of all skin types including medium to darker skin. I created the brand after suffering from adult acne, scarring, pigmentation and sunspots; after years of not knowing how to care for my skin.  After a lack of results and extensive trials with existing products on the market, I knew there had to be a better solution.  

Using myself as a case study, researching my own skin type and speaking with focus groups from sub-continental and Asian origins, as well as other nationalities, I learned the specific demands and sensitivities of certain skin types, including medium to darker skin and the need for a different skincare approach. 

Working on the concept of ‘edible beauty’, I developed the earth & body™ natural skincare range made with Fruit & Vegetable Extracts after suffering from PUPPPs during pregnancy (Pruritic Urticarial Papules and Plaques of Pregnancy).

On learning that 1 in 200 pregnant women suffer from this debilitating condition, I set about finding a natural solution for the extreme itchiness and sensitivity associated with PUPPPs.

Opposed to the use of steroid creams and antihistamines during pregnancy, and frustrated by the oily residue of alternative treatments, I was determined to find an effective and natural solution that was safe for me and my baby. 

What makes Skin Naturalé different from other natural skincare brands?

Both our face care and body care ranges are like no other in Australia at the moment. We use a combination of fruit and vegetable extracts along with botanical extracts to target sensitive skin as well as help treat one of the most difficult skin tones - medium to darker skin including Asian skin. We knew if we were able to address the particular characteristic of one of the harder skin tones, our products will work on almost all skin tones and types. 

What are your favourite natural ingredients and why?

 Most of the ingredients we use in our range are hand picked for their particular properties:

• Cucumber extracts for its anti inflammatory, Vitamin C, Antioxidant and Soothing properties;
• Corn Oil for its vitamins and omega properties for skin cell healing;
• Gigawhite - extracts from 7 alpine plants that help reduce pigmentation;
• Manuka Honey for its ability to help promote collagen and improve skin tone and texture with its antioxidant, antiseptic and wound repairing capabilities........the list goes on!

What are your 5 top tips for healthy skin care?

The key is not to over complicate your skincare, but to have a routine.

1) Cleanse effectively using the right cleansers for your particular skin type.

2) Exfoliating is key. Exfoliate less aggressively and more regularly.

3) Always moisturise even if you have oily skin - use the right moisturiser for your skin type. Use a serum (before a moisturiser) for deeper penetration and to clarify the skin if required

4) Avoid washing in hot water. This can dry out the oils in your skin, Always use lukewarm water.

5) Drink plenty of Water - at least 2 litres a day.

What are your 'must have' essential skin care products?

We created a small, easy to use, home care range of products that are essential to your everyday routine. We don't believe in toners, eye creams etc, so hence haven't created them. What you see in our range is what we consider "the essentials". 

What are you favourite healthy foods for great skin?

You can't go wrong with berries - our favourite blue berries that are jam packed with antioxidants to help slow down the aging process. A good cup of green tea is also perfect for detoxing the skin and keeping it looking young. Snacking on sunflower seeds which are high in Vitamin E can help create supple skin. Kiwi fruit and Spinach are loaded with vitamins and antioxidants to help keep the skin firm.

Favourite skincare product?

It's like asking us to choose a preferred child! Each four products serve a purpose and a lot of research and trails have gone into creating a range that we think is awesome for both our customers and the environment. 

What's next for Skin Naturalé?

Our plan is to expand our range based on customer feedback. We plan to introduce face masks in the near future and expand into an anti aging line of products. An exciting few years ahead of us!

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